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Define Marketing Paper - Essay Example Taken into account these definitions, it is possible to say that marketing is a matching process between the needs and expectations of customers, and the ability and capacity of the organizations to satisfy these needs. Also, the aim of the company is to create high quality products to meet the needs of the customers and attract new clients. Marketing is important to organizational success because it involves sales, purchases, exchange of goods, services and information about these goods. Marketing is supported by such activities as advertising, the publishing of a wide range of information, scheduling, distribution, payment, and service. Also, marketing can be described as the activity that involves product design, manufacturing, and transportation. Without marketing, an organization will not be able properly plan its activities in order to reach a common goal. Marketing helps to coordinate work of "production, research and financial activities" (Appleby, 1994, p.262). The recent activities of Tesco PLC (the
Strategies to increase teamwork among nurses - Essay Example
Nurses just as any other category of human resource requires appropriate motivation in order to encourage productivity. Nurses are important in improving the quality and fidelity of medical services (Mu?ller, 2010). The fact that they interact with humans makes their services vital for the growth and sustenance off the society. This implies that they require appropriate management in order to encourage productivity thus the improvement of the quality of health services. Key among the motivational factors employable to nurses is teamwork as discussed in the essay below. Teamwork is a scenario in which all the employees works as a completely unified entity, in situations where people work as a team, every individual undertakes specific tasks that complements the work of the other. This way, the entire organization becomes a system in which the efforts of every individual results in the unified good and efficient service delivery. Depending on the size of a health facility, the number of nurses would vary. However, the teamwork concept would help develop a formidable and efficient team of nurses who deliver high quality services to their patients. This makes teamwork an essential asset to managers of health facilities. By developing such a staff, a manger rests assured of an efficiently functioning heath facility as every nurse would complete their assignment in time and show concern for each other in the organization. While such sounds ideal and desirable by every manager, the daunting tasks is the creation and sustenance of teamwork among a group of nurses. Key among the most efficient ways of developing effective team works in a group of nurses in a health facility is the development of effective management. The management of an organization is always the pace setter in the organization. They develop the nature of the work place often building specific organizational cultures that influence the productivity of the rest of the staff. This makes the management of a health facility fundamental in the development of teamwork and a group of nurses at the organization (Thomas, 2009). The management acts as a motivational factor thus influencing the development of the staff. Additionally, an effective management apportions every department appropriate resources thus determining the nature of the work place for most of the nurses thereby influencing their ability to work efficiently as a team. A staff that functions as a team operates efficiently and undertakes all their tasks within the appropriate time. Team building is an integral part of management. A key step in developing a team among the staff members is the elevation of the work environment. Nurses require specific work environments. The management must influence the nature of the organization in order to improve the suitability of the work place. The development of teamwork is a management responsibility that involves the determination of the best management features that will endear to the nurses thereby making them love both their jobs and their colleagues. This implies that teamwork is attitudinal and the management must appeal and influence the attitudes of the nurses in order to develop teamwork in the health facilities. Communication leadership is one way of facilitating the development of teamwork in health facilities among the nurses. The management of the facilities must exhibit competence leadership thereby determining appropriate ways of communication at the facilities. This compels the management to heed the
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